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Zeven set to revolutionize sport in India by enabling every Indian to go out and play
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BCR NEWS (New Delhi): Shikhar Dhawan, Mary Kom and Rohan Bopanna are among a growing list of influencers who were in the Capital today to launch Zeven, an authentic, home-grown, sports brand. The brand is set out to catalyse Indians to go out and play a sport. Zeven is a multi-sport, multi-product, multi-channel brand, which has been designed and created for Indians. Offering world class footwear and apparel, Zeven will revolutionise sports in India with path breaking price value equations.
Speaking at the launch, Hemchandra Javeri, Chairman and Co-founder, ZEVEN said, “We at Zeven want to see a billion Indians play a sport. With Zeven, we want to build a sports community in the country where people can play, discuss and live sports. Age, sex, income or location, are all irrelevant if one has the desire and commitment to play sport. We will offer the very best products at affordable prices, tailor made for India. Zeven has created footwear and apparel designed for Indian weather and terrain, with special attention to Indian culture and requirements. Thus, giving Indians the choice of perfection in terms of body fit, size and comfort, our mission is to transform sports in India by making active sport an integral part of Indian middle class life. After years of research and trials, Zeven is now ready to be launched.
“I have been wearing Zeven since August last year and have been testing the products while having a very good year in 2015. The results have been great both at the comfort and fit level, I feel very proud and excited to be involved with a home grown Indian Sports brand and I also think they will change the face of sports footwear and apparel in India. Looking forward to trying out and wearing even more amazing Zeven footwear in 2016” said Rohan Bopanna, current World Number 8.
Zeven began the process of catalysing Indian sports with the launch of a community of active sportspersons on www.zevenworld.com. This portal energises, facilitates and motivates Indians of all ages to actively play a game, in other words, to “live to play”.
“As a sportsperson, I know the values that sport can teach us, like discipline, commitment, passion, and mental and physical determination. At Zeven, we want to create a brand the country will be proud of, we plan to cover all sports hence we have signed great names including Khushbir for our speed walk category and Lara for Gym and fitness”, said Mahesh Bhupathi, Co-founder, ZEVEN.
Visit us at: www.zevenworld.com and shop.zevenworld.com and follow us on Twitter @zevenw0rld
About ZEVEN:
ZEVEN is a multi-dimensional brand committed to transforming sports in India by making active sport an important part of your life. Breathe, Eat, Sleep, PLAY. Zeven is a revolution, unleashing your potential.
Our dream is for every Indian to “go out there and play”! For us at Zeven, your age, sex, income or location doesn’t matter. All we need is your desire and commitment to play the game. Many sports are played across India and we dream of catalysing different people to play them; hockey, cricket, football, badminton, tennis, kabaddi and many more.
