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BCR NEWS (New Delhi): With rise of digital content consumption content aggregators face the challenge of how to customize, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload.
As an answer to this challenge, UCWeb India, part of Alibaba Mobile Business Group, has launched UC News – a platform that brings together news content from over 20 featured channels, including news, cricket, technology, entertainment, movies, lifestyle and more. UC News offers a platform that brings together both traditional and new media content creators in a single place, and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser.
UC News provides relevant, local and community-centric content. It is an easy-to-use app, and features a unique and highly user-friendly interface along with a pleasant and uncluttered reading experience.
The app, developed exclusively for India, is powered by the company’s big data technology that tracks and matches the trending keywords on Facebook and Twitter and decides on the trending topics before recommending them to the user. By default, the app shows all categories but users can personalize by selecting categories to follow as well as prioritize which categories are displayed upfront. To help make valuable opinions heard, UC News is also planning to partner with self-publishers and key opinion leaders in the future for original content.
As of now, the app supports English and Hindi publications but the company plans to offer content in regional languages as well. UC News is currently available for both iOS and Android.
