Delhi, November 25, 2015: Known for being a game- changer through the years, MTV, the ultimate word on the youth, is all set to give youngsters a reason to experience a rush of adrenaline running down their spine with the brand new season of the cult reality show, Renault MTV Roadies X4 powered by Park Avenue Deodorants and connected by Hike.
Having transformed the lives of many aspiring youngsters through previous seasons of Roadies, the new season of Roadies brings in a twist by adding two extra wheels and provides the contestants with the opportunity to drive the most aspirational sports utility vehicle, Renault Duster for a powerful, intense and thrilling motoring sojourn.
This season of Renault MTV Roadies X4 powered by Park Avenue Deodorants and connected by Hike, will be a treat for adventure junkies providing them with an electrifying blend of thrill and fun and a brand new brigade of gang leaders joining the original Roadie, Ranvijay Singha. Accompanying Rannvijay Singha in the hunt for the ultimate Roadie areIndian Television’s eye- candy Karan Kundra, Bollywood’s hottest femme fatale, Neha Dhupia and Olympic wrestler, Sushil Kumar. All the four gang leaders were present during the auditions held in the capital city, Delhi to enable participants live their ultimate dream of becoming the next Roadie!
Commenting on the new season of India’s longest running reality show,Aditya Swamy, EVP Viacom18 & Head, MTV India said, “This season we move from X2 to X4 to signify the dramatic leap we take with India’s most CULT show. Our ever evolving content graph reflects the changing mood of young India from rebellion to confidence and we believe having gang leaders from varied walks of life reflects the fact that there is Roadie in each and every one of us waiting to come out. And now armed with the super cool Renault Dusters, this is going to be start of a brand new phase in the Roadies journey.”
The Roadies team drove into the city of Delhi to select the lucky few from the aspiring participants and enabled them to unloose the real Roadie within them. Delhites came out in large numbers with high spirits to fulfil their coveted dream of becoming a Roadie and embark on an adventure- packed, life- changing journey. In order to become a part of the ultimate test of bravery, aspirants from different walks of life participated to take a shot at their luck and show off their true legacy of being a Roadie.
The Delhi auditions were held on 25th and 26th November, the auditions started with group discussions being followed by one- on- one interaction with the gang leaders. As always, the auditions were filled with oodles of drama and excitement; and the fun was quadrupled with the four gang leaders upping the game!
Unleash the Roadie within you and join your favorite gang leader on the ultimate road to victory with the all new Renault MTV Roadies X4 powered by Park Avenue Deodorants and connected by Hike!
YOUR GANG. YOUR GLORY.
About MTV:
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 32 MM fans following MTV across show pages on social media have made the brand #1 in social influence as well. MTV products are available across 35 unique categories with targeted brand licensing. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Coke Studio@MTV, MTV Unplugged, MTV Rock the Vote, MTV Kaisi Yeh Yaarian etc. For information about MTV in India, visit : www.mtv.in.com