BCR NEWS (Mumbai): It is said, ” the best form of publicity is when the news of a product reaches the common man”. This helps the product immensely and readily becomes a hot commodity. This is probably the starting point of one of the most intelligently crafted film marketing ideas from the makers of Ek Adbhut Dakshina..Gurudakshina. According to sources, the Creative Producer, Abhijit Adhya had launched the EDGD Payback Ride Campaign as a simple gesture for a common man to pay their gratitude to their Guru. This was a simple way for anyone to acknowledge their Guru, who could be anyone from their teachers, mentors, parents or even siblings and friends for that matter. All that was required to be done was to dedicate the bike ride to his or guru on the official FB page of Ek Adbhut Dakshina..Gurudakshina. This simple approach was readily accepted by the youth and to the surprise of the makers, the participation went up to 300 plus at the starting point on 12th April morning. “We were overwhelmed with the amazing response” exclaimed the debutant director, Kiran Phadnis. “In fact we have received phone calls from across the nation and they were happy to join in during the same time from various parts of the country especially Delhi, Lucknow and Kolkata” added Abhijit.
In the Mumbai chapter, the director Kiran Phadnis, Producers Aayush & Eshaan Phadnis were all riding with one of the renowned bikers teams from Mumbai, “Team Burnout ” who had also volunteered to join in the campaign. The route from Bandra to Juhu was an extremely well coordinated ride, with all required security measures and one could feel the positive vibes and support from the people on the street especially on the Equal Street all along who cheered and clicked pics with some of the bikers. One of the renowned models Nirmal Sandhu also made time to join in the ride and was heard saying, ” This is one of the most innovative strategies taken for promoting a film. I would love to ride a bike the whole day”. Meanwhile, Abhijit was seen happily interacting with elders in the streets. Red bull had extended their support for the event.
With some extremely interesting strategies and meticulously planned execution, team Moonwalk is looking positive about their maiden venture, Ek Adbhut Dakshina..Gurudakshina which opens on 17th April in various parts of the country.
