BCR NEWS (New Delhi): Moonbow, from the house of HSIL Limited, makers of iconic sanitaryware brand Hindware, was honored with the prestigious title of ‘Asia’s Most Promising Brands 2017’ for the water and air purifiers’ category at the recently concluded 5th Asian Brands & Leadership Summit 2017 held by World Consulting and Research Corporation (WCRC) and ibrands360 in Bangkok, Thailand. The ceremony was presided over by key dignitaries such as Mr. Satish Sehgal, President, Indo-Thai Business Association, Mr. Harsh Vardhan Sethi, Honorary Secretary ITCC (India Thai Chamber of Commerce) and many more. The event was attended by more than 160 people from renowned corporates of Asia.
Moonbow, which was awarded ‘Brand of the Year – Emerging No. 1’ by WCRC last year in the water and air purifiers’ category, has continued to grow at a fast pace since then. Earlier this year, the brand expanded its product portfolio of water purifiers with the launch of the affordably priced & artistically crafted Alpheus water purifiers. The brand, which aims to be amongst the top 3 in India over the next five years, has been investing heavily toward curating an exceptional range of innovative products, after-sales service points & aggressive marketing strategy.
Upon receiving the award, Mr. Rakesh Kaul, President, Consumer Products Division, HSIL Limited said, “Being recognized as ‘Asia’s Most Promising Brands 2017’ by WCRC is an acknowledgment of the efforts put in by an emerging brand like ours to grow in the right direction at a good pace. The brand has invested heavily into R&D and aims to further strengthen its presence through constant innovation and invention. We understand the evolving needs of modern consumers as they require innovative products that make their hectic lives easy. Our continued focus is to steer the consumers in the right direction in this rapidly evolving market. We are proud to join this list of exemplary winners and aim to carry forward the good work in the coming years.”
Speaking at the occasion, Mr. Abhimanyu Ghosh, Group CEO & Editor-in-Chief, WCRC said, “The ‘Asia’s Most Promising Brands’ is a massive project with extensive research that aims to highlight the brands and leaders who are poised to be the superpowers of tomorrow. This year’s exercise featured brands across 15 industries comprising 50 sub-categories. Moonbow’s incomparable product innovations, focused efforts and aggressive marketing strategies has resulted in its exponential growth and we can foresee it growing at the same pace in the coming years.”
Asia’s Most Promising Brands & Leaders, a WCRC and ibrands 360 research initiative, is the premiere and most exhaustive multi-platform brand credibility project in Asia, showcasing the most promising brands and leaders from various Asian countries that have contributed to the scintillating Asian success story and charted a path-breaking course of progression. Annually 200 brands from Asia are researched and included in Asia’s Most Promising Brands after path-breaking rounds of research across the continent. This unique platform showcases the exciting journey of the brands and pioneers that have started from scratch and are projected to be leaders.
ABOUT HSIL LIMITED
HSIL Limited, a listed company, is the leading player in the Indian sanitaryware and faucet industry and is the 2nd largest in ‘container glass’ in South India. HSIL limited has three business segments namely Building Products Division having Sanitaryware products under brands like QUEO, ALCHYMI, Hindware Italian Collection, Benelave, Raasi, Amore & home decor solutions under EVOK; Packaging Products Division under Associated Glass Industries & Garden Polymers; and Consumer Products Division having home solution products under brands such as hindware Kitchen Ensemble, Hindware Atlantic, Hindware Snowcrest, Moonbow & Hindware Vents.
