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BCR NEWS (New Delhi): Bullish to expand its presence in the Indian Smartphone Market, M-Tech an ingenious mobile manufacturer launched a new Smartphone ‘Jazbaa’ in association with the movie ‘Jazbaa’. The Jazbaa phone was launched in a promotional event of Jazbaa Movie held at Hotel Taj Palace, New Delhi. The star cast of the movie Aishwarya Rai, Irfan Khan and Director Sanjay Gupta were also spotted at the event. The stars of the Jazbaa film along with the MD and Co-Founder of M-tech mobile, Mr. Vivek Agarwal and Co-Founder Mr. Goutam Jain, unveiled the Jazbaa Smartphone.
On the launch of Jazbaa phone Mr. Sanjay Gupta, Director of the Jazbaa movie, said, “I’m so proud and happy that M-Tech has launched the Jazbaa mobile. It breaks the conventional norm of current film marketing campaigns by not doing just a vanilla co-branded campaign. What sets this association apart is the fact that the Jazbaa phone is not merely a phone that has Jazbaa branding, it also embodies the characters, theme and slickness of the film in its software as well. ” I am very sure that the product is going to be the talk of the town and reach new heights of success. I wish them all the best,”
“After the Nation Wide success in the 2014-2015 with our Feature & Smartphones sales crossing 1 million units and generating revenue more than 100 Cr, we are extremely excited to launch our ‘Jazbaa Brand’ in Indian Market. We target to achieve the turnover of around 1000 Cr by March 2018 which will take us a step ahead in the Indian Mobile Market said, Mr. Vivek Agarwal, Co–Founder and Managing Director, M-Tech Mobiles.
In overall Indian Market, M-Tech excels in providing the best services at affordable price, and caters to all segments with the mission to connect the entire country with superior technology.
On launch of Jazbaa Smartphone, MD, M-Tech Mr Agarwal said, with launch of Jazbaa Smartphone we intend to penetrate not only metros but also Tier II and Tier III markets. Jazbaa phone reflects our passion to provide the customers with unmatched technology and service. To provide the masses with affordable phones is the vision of the company and Jazbaa phone has been designed keeping the same in the mind. The thought behind naming it Jazbaa, was to dedicate it to the passion behind the design of the phone. Linking it to the movie, and dedicating its launch with it, is a marketing move.”
Sleek, beautiful design, conjugal with high-end technology Jazbaa Smartphone’s customers will enjoythe thrill of superfast 1.3 GHz quad core Processor. It offers to do lot more with 2 GB Ram and 16 GB ROM.Jazbaa mobile operates on Android 5.1 lollipop. It is powered with 13 mega pixel AF rear camera with LED flash and 5 MP front camera. Jazbaa mobile also allows its users to live all the drama and action on 15.2 cm (5) HD IPS display.
“It’s a brilliant step to name the Smartphone after a movie which is much awaited. M-Tech is proud to have the brand associated with the movie and have its in-film branding in the movie. M-Tech is known for its strategy and services and naming the phone after the movie reflects the passion and dedication of the brand to attain maximum product reach. Jazbaa Smartphone would be available offline through a robust and strong retail distribution network. It will be marketed through company’s offline distributors covering across 1000 stores in the initial phase thereby flooding the mid-segment market” added Mr. Goutam Jain, Co-Founder, M-Tech Mobile.
