Koo (Koo) #KooKiyaKya promotes self-expression in languages through advertising campaigns
Inaugurated the TVC campaign for the first time since the T20 World Cup
BCR NEWS/Punjab, October 21, 2021: India’s leading multilingual micro-blogging platform Koo (Kuo) has launched its first television campaign to motivate and empower people to express themselves in their mother tongue. The campaign demonstrates users’ desire to take advantage of social media for self-expression, and to connect with their communities in the language of their choice.
Launched at the start of the T20 World Cup 2021, the campaign, conceived by Ogilvy India, includes a series of 20-second short-format commercials that draw attention to the audience with their uniqueness, insight and humor around the tagline #KooKiyaKya. Is
Captivating visuals draw people to go about their daily lives, engage in light-hearted satire, and speak directly from their heart – with catchy phrases that can be used to express themselves online. . The ad is woven around a unified message – now say whatever you have in mind, on Koo. The campaign decodes the minds of Internet users and their desire to communicate and share content digitally in their native language by following intensive search and market mapping. The advertisements are live on major sports channels and will be aired during the T20 World Cup matches.
“Koo is an innovation in the world of language-based micro-blogging,” said Apremaya Radhakrishnan, co-founder and CEO of the Koo app. We bring together people from different cultures to share ideas on our platform in the language of our choice. This campaign is built around an interesting insight that demonstrates the need to express yourself in your mother tongue. It places Koo as an inclusive platform, a platform for self-expression that gives voice to people who have never experienced language-based social media before. With the T20 World Cup 2021 just around the corner, it’s time to take advantage of television as a major channel to help connect people to our message. We are confident that this campaign will enhance our brand, accelerate adoption and play a truly meaningful role in Koo’s journey to make our platform an integral part of people’s digital lives. ”
“Everyone in India has an opinion about something,” said Mayank Bidavatka, co-founder of Koo. These ideas and opinions are limited to close or social circles and to a large extent offline. A large part of India has not been given an online public platform to express these views in the language of people’s choice. The campaign is about inviting every Indian to start sharing their thoughts in their mother tongue and meaningfully connect with millions of others on Koo. The campaign depicts real life situations and conversations. Koo is largely made for India and we wanted to show real people in our advertisements instead of using celebrities to attract attention. We are very excited about our original proposal to share language-based ideas with India. Our Gilvi India partners have done a great job of bringing this concept to life! ”
Sukesh Naik, Chief Creative Officer, Ogilvy India added, “Our idea comes from life. When we talk to our friends or family in our own language, we find comfort in expressing ourselves in the best possible way. Our goal is to make sure that anyone who watches these videos immediately thinks of many such events from their own lives and feels comfortable expressing them in their own language with a large group of viewers on Koo (Koo). ਕਰੇ। “
About Koo (Koo)
Koo was founded in March 2020 as a multilingual micro-blogging platform in Indian languages and has over 15 million users, including prominent people. Available in many Indian languages, Koo enables people from different parts of India to express themselves in their mother tongue. In a country where only 10% of India speaks English, there is a dire need for a social media platform that can provide immersive language experience to Indian users and help them connect with each other. Koo provides a platform for the voices of Indians who like to communicate in Indian languages.
