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“CompareMunafa.com- Aiming to be an “online mall”
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BCR NEWS (New Delhi): Entering into the US $16 billion E-Commerce market of India, The new distinctive E-shopping portalCompareMunafa.com is one-step ahead single platform that offers Comparison, Deals, and Munafa Points at just a single click. It also provides additional features, which allows customers to set price drop alert and analyze price history graphs. CompareMunafa.com has affiliate partnership with leading e-shopping sites like Snapdeal, Flipkart, Amazon, ebay, Jabong, Paytm, Infibeam, Homeshop18, Croma, ask me bazar and so on.
Most of the E-Commerce sites either have cash back or deals and coupons or comparison however, this is whereto help the customers to take decision faster and save easily on every purchase.
CompareMunafa.com was launched in Delhi at Hotel Taj Mansingh, in the presence of much awaited sequel movie Pyaar Ka Punchnama2’s starcast. Kartikeya Tiwari, Omkar Kapoor, Sandeep Nijjar, Nushrat Bharucha, Ishita Sharma, Sonali Sehgal, Producer Abhishek Pathak and Director, Luv Ranjan unveiled the portal along with Vivek Agarwal, Founder & Managing Director and Kanchan Sukhija, Founder & CEO, Comparemunafa.com. The portal in association with the film “Pyaar Ka Punchnama 2” is all set to proffer a complete bouquet of treat to youngsters with CompareMunafa.com’s diversifying portfolio of services, which is integrated as in-film branding.
On the launch of CompareMunafa.com in association with Pyaar Ka Punchnama 2, Director, Luv Ranjan said,the ever-changing dynamics of consumers, triggered by the younger population in India has given tremendous boost to the E-commerce business. Pyaar Ka Punchnama 2 is going to be delightful experience for the audience and association with comparemunafa.com is very apt as it targets the youth.
Vivek Agarwal, Co-Founder and Managing Director of CompareMunafa.com said, about 73% of the shoppers use online price comparison sites/app or shopping comparison engines (CSEs) to compare prices before shopping. Further he said, during CompareMunfa.com pre-launch phase we have grown 15% and we are expecting to garner a larger pie of the E-Commerce market place. We have very wide range of product category for the buyers like Home Appliances, Fashion- Men and Women, Mobiles, laptops cameras and kids toys to help them in getting the best deal.
He also informed that “We have budgeted U.S $1.6 million for the marketing of the portal. Currently, there are number of price comparison sites however, very few are solving the problems in correct way. CompareMunafa.com is one such solution providing portal, attempting to do things differently in consumer friendly manner. It is not only concentrated on price comparison but also focused on making overall shopping a wow experience for buyer by providing Munafa Points. It also provides the facility of product discovery, user reviews, product comparison, price comparison and many more. It serves as a complete platform for the consumers where they can get ‘Bachat Bhi, Munafa Bhi’.
Kanchan Sukhija, Co-founder and CEO of CompareMunafa.com said, CompareMunafa.com will make the overall shopping experience a pleasure for the shoppers. 95% of the Indian consumers prefer compare and to use coupons while shopping and CompareMunafa.com serves the demand of consumers. With the growing popularity of online shopping in India, the associated service of online price comparison is also fast gaining popularity. This helps shoppers to compare prices of various online sellers at one place enabling them to pick the best price. This not only helps shoppers to save money but also time.
Further she informed, More than half of the total population of India falls under the ‘below 25 years of age’ bracket and 65% of India’s population, represents the working age group of 15 to 64 years, It would aid the further growth of e-commerce, driven by their rising disposable income. Discretionary spending in India is expected to jump to 70% by 2025. The growing inclinator towards purchasing online is reflected in a trend for higher value online transactions.
About CompareMunafa.com
CompareMunafa.com is backed by GPA Group, which is headed by Mr. Vivek Agarwal. GPA Group has left its footprints in various industries and ventured into IT industry with Comparemunafa.com. The concept of CompareMunafa.com is to be an online mall with a large selection of high quality virtual stores offering the best value for money.
