Sony MAX 2 honors the Golden Era of Hindi Cinema with ‘Timeless Digital Awards’ 

BCR NEWS (New Delhi): To celebrate the magic of Indian cinema and inspire viewers to remember and appreciate the evergreen Hindi movies and its timeless stars, Sony MAX 2 is launching the India’s first-ever online film awards, the ‘Timeless Digital Awards’.

Via this unique and never been done before online awards, Sony MAX 2 is enabling its viewers to be the jury and vote for their favorite nominees across various categories. Ever since its inception ( in which year), Sony MAX 2 has inspired the audience to appreciate and support good movies and the channel now takes this support one notch higher by honoring not only the actors, but also legends behind the camera responsible for these movies.

The digital awards will be held through a specially curated microsite max2awards.sonyliv.com where viewers will stand a chance to vote from across 11 diverse categories for the Most versatile Actor, Most versatile Actress, Best Jodi, Popular Villain, Best Comedian, Best Singer Male & Female, Most Iconic Character, Best Director, Best Screenwriter and Best Composer.  Voting lines will be open for users from 28^th March to 8^th April. For the first time ever MAX 2 has launched an initiative as big as this in Hindi too and viewers can now choose to vote by logging into the Hindi microsite. The winners of MAX 2 Timeless Digital Awards will be adjudged on the basis of maximum user votes and honored on a digital wall of fame across the channel’s social media pages on 11^th April, 2016.

In order to participate, users will have to login to the microsite via Facebook, Twitter or a verified Email ID. Voters will get a chance to win daily online retail vouchers by voting via the microsite or twitter by giving a description on why s/he is voting for that particular person. Two Grand winners will be selected basis maximum participation and will win an iPhone 6s each. Adding fun to the entire process, a magical selfie contest will run on the microsite where users will have to upload a picture posing like their favourite actor with a retro look on Instagram using #MagicalSelfie and 1 lucky winner will receive a gift voucher daily.

Comments:

Vaishali Sharma, Senior VP, Marketing & Communications, MAX 2:

“Sony MAX 2 has been conceptualized as a contemporary place for great Indian cinema. We believe no matter what day and age, great stories, legends and music has eternal appeal. With MAX 2 ‘Timeless Digital Awards’ we aim to bring together like-minded viewers and honour  the iconic stars and the people who were responsible for giving us these everlasting stories in the form of movies”.

About SONY MAX 2:

SONY MAX 2 is an iconic second Hindi movie channel from Sony Pictures Networks India (SPN), one of India’s leading television network.  MAX 2 promotes great Indian cinema and appeals to dedicated movie lovers across the country. MAX 2 caters to the needs of the discerning Indian audiences who appreciate rich Indian cinema and will inspire newer audience to honor the glory of such movies. The brand ethos of the channel ‘Jab Dekho Tab Naya’ stems from the core thought that certain films have an everlasting appeal that never fades away with time. With innovative concepts like ‘Sitaare’,  ‘Take 2’ and ‘Lights Camera Kisse’, the channel aims to create an emotional connect with its audience and educate them about the grandeur of yesteryear movies and the stars.The target audience for the channel is 22 + and is viewed by more than 97 million viewers every week across Hindi speaking markets. For more information please log on to http://www.sonymax2.tv/