BCR NEWS (Ajay Shastri/New Delhi): Happiness can be found anywhere and in anything! Taking this adage forward, the happiest destination for children on television Sony YAY!, aims to bring the unbounded joy of sports to its little fans. Announcing its association with the World’s Largest Racing Event for School Children – Salwan Cross Country Run, the channel aims to add a layer of enthusiasm and excitement to the event, leaving children with broad smile on their faces, a bounce in their step and a twinkle in their eye.
The event is scheduled to take place on 5th November at Brar Square, Delhi and will see a participation of over _50,000_ students from more than 1200 schools across the country. It will see Sony YAY!’s key characters, Prince Jai & Dumdaar Viru, cheering the young ones as they race to finish line, inspiring them along the way to continuously pursue excellence, never give up and complete the task with happiness.
Salwan Cross Country Run, a two time Limca Book World Record Holder, is the largest running platform for children in the world that also sees participation from visually impaired and differently abled students, providing a seamless and fair opportunity for all. They also aim to encourage and re-unite children through the joy of running and adding on to this, with this association, Sony YAY! too, aims to spread the happiness and values that come along with a sport like this.
